Career Development Webinar "Harnessing the Power of your Personal Brand"

Mid-Day Squares is a unicorn Canadian chocolate company that started as a small family business and turned into multi-million dollar brand in just a few short years. In this session, Jake Karls (Co-founder & Chief Rainmaker), shares how he and the other founders became self-made millionaires by marketing their journey, harnessing the power of brand building, the significance of storytelling as both a means of communications and sales tool, and making failure a part of their business strategy. Learn how to capture and leverage the MDS model for your own brand.

In 2022, we are glamorizing the ability to make money in unconventional ways – it’s the era of self-made millionaires. And when founders lean into the superhero status, they perpetuate the idea that entrepreneurship is prestigious, lucked-into, and only for the fortunate elite. That’s why Jake Karls, Chief Rainmaker and co-founder of Mid-Day Squares, made it his mission to showcase absolutely every inch of unglamorous entrepreneurship. 

At Mid-Day Squares, failure is the business strategy. Instead of hiding behind perfectionism, they show every six-figure mess-up, every challenge of being family-founders – and broadcast it to their ~80,000 followers. And contrary to popular belief, showcasing failure has been their greatest asset.  This presentation will show how we market our journey, how each of the founders plays a roll in the MDS branding, the significance of storytelling as a mode of communication and sales tool, and finally how to capture the MDS model for your own brand. 

Speaker Bio

Jake Karls; Co-founder & Chief Rainmaker, Mid-Day Squares

Jake Karls is the co-founder and Chief Rainmaker at Mid-Day Squares. As the Rainmaker, Jake focuses on achieving growth through the business of building genuine relationships – with investors, buyers, journalists, and building out the internal team. In Jake’s better-known role as  Mid-Day Squares’s resident Social-Personality, he passionately inspires others to “get comfortable with the uncomfortable” and be unapologetically themselves. Though he was recognized as an EY Entrepreneur of the Year Finalist and named in the Forbes 30 Under 30 class of 2023, his self-proclaimed “greatest accomplishment” was learning how to be confident in himself.

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Founded in 2001, Women In Leadership Foundation (WIL) delivers inspirational programs that bring women together to collaborate in the development of their leadership skills & creates positive change in the future of women’s leadership.

Learn more at womeninleadership.ca.

Participation is FREE but attendance is limited. Register today.