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Tue, Nov 21


Virtual Event

Career Development Webinar "Becoming a Purpose Driven Leader"

Presented by WIL Saskatchewan Chapter.

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Career Development Webinar "Becoming a Purpose Driven Leader"
Career Development Webinar "Becoming a Purpose Driven Leader"

Time & Location

Nov 21, 2023, 10:00 a.m. – 11:00 a.m. PST

Virtual Event

About the Event

Zeroing in on your own purpose is the most rewarding and effective way to lead others. 


Many leaders want to fulfill their potential as a leader and cultivate high performance in their teams and also be the best version of themselves.  


Join us as we build a practical road map for becoming a values-based leader in business and in life. We will explore how to determine your own personal set of values, put into words your own purpose and create the conscious leadership mindset. 


This is for anyone who leads people (and we all lead people) and want to integrate your personal work purpose with the purpose of the business or organization you work for starting from right where you are today.  


This uplifting session will leave you motivated and fulfilled with a clear idea of how you can live and lead on purpose and have the impact and influence you were meant to have. Breathing new life into your work and meaning into your life. 


The world of work is changing on purpose – are you ready to live into yours? 

Speaker Bio

Janet Lee; President, The Story Co. – Marketing+Branding

I have always loved stories. As a child curled up on a couch with my books I was transplanted into imaginary worlds. I coveted my complete box set of The Chronicles of Narnia, and devoured The Hobbit as the world swirled around me. I also learned that hiding with a book could get you out of doing the dishes!

At the age of 10 story telling became a way to pad my piggy bank, when I became a sales rep for a stationery company. Armed with my shiny catalogue and a formidable story I found ways to persuade anyone who crossed my path that inside my catalogue was exactly what they needed. I won the prize for highest sales. Then, they found out I was only 10. A box of pencils (instead of the cash prize) arrived in the mail with my name engraved in gold on them.

Thankfully since then, my marketing analytical skills are more advanced and my brand stories, not quite so desperate. I have devoted over 20 years to studying and understanding marketing and branding. I have learned a few things about why people want. Why people buy, why they don’t. Why people emotionally connect to some brands and not to others. Why some great products take off and equally interesting, why some great products do not.

A formal education, and a strong track record in our business and volunteer community, have all been essential to my success. But nothing trumps learning like doing.

The first brand I built was also the most personal (as the first usually is). Starstruck manufactured a line of women’s clothing that was sold in 321 stores in the U.S including Nordstrom, J. Jill and Coldwater Creek as well as over 110 stores in Canada – now that is a story! Read more about it here where I was featured in Canadian Business.

The Story Co. is my answer to how I can make a difference by helping others to find, and to live their story. We all have stories and sharing them enriches our human experience and connects us all.

The more to my story…my husband still makes my heart smile, my kids make my heart sing, and Duke the dog, well I have got big love for him too! I’ve ridden my bike from Vancouver to California, done three triathlons, and I can only do “leaning” tree pose on a good day.

Mine is a tale of grit, giggles, moments of grace, triumphs and fails, and very heavy doses of humour. I can’t imagine not wanting to be a purpose brand, telling good stories or ever parting with my engraved pencils.


Founded in 2001, Women In Leadership Foundation (WIL) delivers inspirational programs that bring women together to collaborate in the development of their leadership skills & creates positive change in the future of women’s leadership.

Learn more at

Participation is FREE but attendance is limited. Register today.


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